Whether a new season of clothing has entered our store or you’re looking to clear house so that you can start afresh with a new set of products, there are dozens of reasons for online stores to try to clear out their stock. Likewise, there are dozens of methods to do so – from offering online discounts and vouchers to finding better ways to attract customers who have never heard of your brand or your store before. Here are three of the best techniques to rapidly offload stock for a profit online.
Discounts work by altering the equation between supply and demand. Many customers shop online for the cheapest products, which means the demand for cheaper products is always high. By lowering your price, you slip into that higher demand profile, and you’ll quickly find that enough people choose to buy your products that you begin to run out of your supply. That, of course, is your aim, but offering discounts isn’t something you should do without a little research.
One way to go about this is to search for the prices offered by your direct competitors. Undercut them by a dollar if your products are roughly the same quality, or by more if your products are of a worse quality. This will help your products sell fast while preventing you from dropping your prices too low that you sacrifice profit.
2. Marketing Drive
You could also choose to enact a marketing drive to shift more products from your store. This strategy has the added benefit of giving you more exposure to customers who might want to come back and shop with you again, which means your old stock will be bought as well as your new stock that’s just arriving in. Marketing your e-commerce store is tough, though, so it’s always wise to partner with professionals who can deliver a high return on your marketing investment.
Speak with experts at Nuanced Media to get a good idea of how specialized Amazon and e-commerce marketing could return you a huge number of customers, especially if your aim is to target a particular product line that you’re keen to shift as soon as possible.
3. Form a Partnership
If you’re struggling to generate the traffic to get rid of your stock fast, it might be worth contacting a larger online store to see if they’d like to purchase your stock for a discount to sell on, or whether they’d be willing to share their audience with you, for a fee, in order for you to get rid of your excess stock.
These can be tricky partnerships to form, but you’ll be surprised how receptive different stores are to the promise of a decent amount of cash for a small amount of work. Be honest and up-front about what you’re asking for, reach out to a variety of sellers, and see if this gets you anywhere in selling your products fast.
Use these three tips in order to quickly sell all of your excess stock online in the coming weeks and months.