The craft beer industry is massive. Only a decade ago, craft beer was reserved for the hardcore fans. Now, it’s in just about every bar in the world. Here are the seven secrets for success in the craft beer industry.
1. Start prepared
To be successful in the craft beer industry, you need to start preparing. Selling craft beers takes both proper planning and preparation. Think about your target market, your competition, and your positioning. Once you have all of these things figured out, you’re ready to move forward. If you don’t take this first step seriously, you won’t get far.
2. Find a place to call home
To be successful in the craft beer industry, you need to find a place to call home. This doesn’t mean that you have to stick with one specific location for the rest of your life, but it does mean that wherever you choose, you need to stick with it for at least a year. If you keep on moving, it’ll be hard for people to get used to you and your craft beers. They won’t know what they can expect from you and whether or not they want to invest their time and money in your products.
3. Become an expert
To be successful in any food construction industry, you need to be an expert. It’s not enough to know one thing well – you have to know everything about this specific area. Once you achieve that, no one can take it away from you. Your expertise will give you the power you need to get your products out to the public.
4. Set goals
To be successful in the craft beer industry, you need to set goals. When you have a goal, it’s easier to work toward that specific path. You know what you want and where you want your life to lead, so you won’t waste time on things that aren’t important. Having goals also means setting deadlines. Without these, you’re just treading water and wasting time.
5. Learn how to taste
Learning about the science behind tasting will help tremendously. You’ll learn about the different aspects of making a good-tasting beer and what each aspect does to affect your final product. This way, you’re in the best position possible when it comes to creating your products.
6. Make industry friends
To be successful in the craft beer industry, you need to make friends. You won’t get far on your own and your success depends on those around you. Are there other people who are also passionate about this? Do they have ideas that can help further the cause? Are there people who want to invest their money into this? At the end of the day, you can’t do this on your own.
7. Attend the right events
You need to know your competition and what they’re doing. There are plenty of trade shows and other events that can help you do this. If you go to these types of things, you’ll learn more about new products and how they work better than if you didn’t attend. You can even make connections with other companies that might be able to help you in the future.
